E-Marketing Services

There is a virtually endless list of possibilities to what you can send to your mailing list by e-mail. No printing costs. No postage. Just clean designs delivered to exactly those you specify. If you already send printed materials out to your contact list, whether as a print newsletter or in some other fashion, the most immediate and measurable benefit of switching to an electronic format is a savings in time, printing and mailing costs.

How does it work?

After MSIS receives the required contract, initial payment, the Client’s mailling list and all content for the first e-newsletter / e-announcement / e-coupon etc., a “test” e-mail of your campaign will arrive in your e-mailbox. ( At that time you must review the design, copy-edit and then e-mail MSIS any required changes. ) One last final draft will be sent to you. Upon final approval your campaign will be sent to your mailing list.

Note: MSIS can save your campaign design for future revisions and mailings. Re-visited campaign designs will be offered for a discount.  Designs are for your campaign but do remain the copyright property of MSIS.

You will receive notification of any “bounces” and unopened e-mails and MSIS can also let you know which portions of your campaign were successful in producing a “click through” to your web site or parts of your web site.

What does it cost?

All costs are based on the scope of the project and the size of the client mailing list. For first time e-marketing campaigns a set-up fee starting at $150.00 applies to create and set up your account and mailing list. For mailing lists up to 1000 recipients the monthly service fee is $15.00. Pricing for larger mailing lists would be bid separately.

Each e-postcards, e-invitations, e-coupon or e-newsletter is  invoiced starting at $75.00 – depending both on scope and on mailing list size. Custom headers/graphics and e-stationery can also be included in your bid. This would provide a custom and unique design that embeds your branding efforts in your campaign(s). These can be re-used in future mailings. The base design rate for this type of work is $175.00 and costs are always bid based on your requests and campaign complexity.

Example?

This is an example of what could arrive in your recipient’s e-mail box. You could also provide a link to a page on the internet that provides the announcement for those with their preferences set not to receive the HTML or graphic rich content.

What is required?

After the agreement and payment is submitted, MSIS requires copy, images and your mailing list to get to work.

Copy: All copy must be supplied digitally. Typing it into an e-mail works. Attaching a Word .doc works.

Images: All images to be used in an E-Marketing Campaign will be resized to best fit the campaign. Please submit images as .jpegs and less than 2 MB each.

Mailing lists: This is a permission-based email service. Your list is safe with MSIS. Your list is only used for your campaign. Unsubscribe options are automated for your recipients wishing to be removed. MSIS requires your list submitted as .csv , .txt, .xls files, or pasted into an e-mail one e-mail address per line.

IMPORTANT:
Your list must be for recipients that have explicitly asked to receive communications from you or that you have a relationship with.Your list can NOT be a purchased list of email addresses from ANY source no matter what that source claims. Your list can NOT contain distribution lists or mailing lists, i.e. email addresses that mail to more than one email address. Your list can NOT contain captured email addresses obtained by surfing the Internet or “scraping” web pages.

If you would like to receive a sample e-newsletter in your e-mail box – contact MSIS and request one for free!